Cash on the Ground

I’m sure you’ve all noticed the floor graphics sprinkled throughout your local grocery store. These highly effective and affordable large-format images have proven to increase sales by up to 20–30%. In fact, floor graphics have become part of the standard marketing package at many larger stores and retail chains. The market for printing these floor advertisements is projected to grow to $2 billion in the next 5 years. If your competition is not already marketing with it, they will be.

Benefits of floor graphics

With a price of $13.75/sqft the advertising opportunity is very cost-effective compared to radio, newspaper, and other more traditional methods. Floor graphics are inexpensive enough to use as short-term signage, and durable enough to use as long-term signage.

BIG Images printed this floor advertisement, designed by Whizbang Ideas, for use in grocery stores. Placed strategically at seafood counters, promoting impulse buys.

Floor graphics are an inexpensive and novel way to create brand awareness, especially in retail environments. Most customers don’t choose the brand they’ll buy until they’re in the store — strategically placed floor graphics influence this decision. Typically the image is placed directly in the customer’s line of sight as they look where they walk.

Grocery stores and retail are not the only application. Floor graphics are a great way to improve safety by placing warnings in key locations. They also can act as event signage, helping to direct traffic. We have seen customers use footprints (or puppy-prints) to help guide foot traffic. Other uses include:

• Trade-show booth & exhibit marketing
• Lobbies. For example — in the entry of a bank to promote a new home-equity loan
• Aisle graphics in car dealerships
• High-school and college basketball court logos
• Subtle enhancements to new museum exhibits
• Featured band performances at night clubs
• Interior decor

What is a floor graphic?

Floor graphics (or floor decals) are an adhesive-backed product that will stick to almost any smooth, non porous floor (surfaces like tile, sealed concrete, linoleum, hard-wood floors, etc.) They are designed to be used for about 6 months and removed with no adhesive residue left behind.

The surface of a floor graphic is slip-resistant vinyl designed to match the slip-rating of most flooring, so customers will not notice a surface-change as they walk over them.

A contour-cut floor graphic in BIG Images’ entry.

Floor graphics are a very specialized print process — very few print shops have the production capabilities today. BIG Images’ print production facility is an ideal center for producing this medium, and we are proud to offer you this affordable new marketing tool.

Break the square mold!

Floor graphics can be easily contour-cut for interesting shapes that are more likely to be noticed by customers. BIG Images has the capabilities to rapidly contour-cut any floor graphic up to 40” wide. For those designers reading this — simply create Adobe Illustrator paths for the cut lines and our machine will follow them precisely, giving you complete control of the final shape.

More information abou BIG Images floor graphics

For more information about BIG Images’ floor graphics give us a call at 1-805-781-9301. Or read about BIG Images floor graphics solutions here.

Article written by Jon Beebe.