BIG Images — designed by industry professionals in answer to the trials associated with large-format printing and trade shows. BIG Images makes relentless customer service its mission, seen in its service guarantees. BIG Images’ relentless customer service is backed by technology designed to reduce error and increase quality throughout the large-format printing process. BIG Images Mission—Revolutionizing large format printing through technology and relentless customer service.

Tuesday, February 13, 2007

Step 2 to effective large-format graphics: Font Size

Last month, I wrote about the virtues of keeping your large-format banners legible by making your message short and sweet. After all, our Three Second Rule states that if you can't visually pique the interest of your audience within three seconds, you lost the sale. Still, even with a power-packed short message on your graphic, it won't do a bit of good if your text is too small to read.

a BIG Billboard illustrating text & font size - is your text big enough?

Tip 2: Size your text correctly. Keep fonts large enough to be legible.


Most large-format graphics are glimpsed at from a distance, behind the wheel of a car, or even in the peripheral vision of sidewalk pedestrians. In some cases, the Three Second Rule is stretching it. More often than not, given people’s frantic lives, if text can’t be read easily, your audience won’t even bother trying. So, why would anyone make their graphics more difficult to read? Believe it or not, some people inadvertently do, especially by making their fonts too small. This simple calculation will help you size your fonts correctly:
  • Height of text (in inches) = 0.035 x Distance (in feet)
  • Point size of text = 72 x Height of text (in inches)
So, if you know your text is going to be seen from 20 feet away, such as across a walkway to a storefront window, then you’d do well to make your smallest text at least 0.7 inch tall, or a point size of 50.4. We've already done some of the thinkwork and rustled up a bunch of standard distances, listed below:

Distance Text height Point size
15’ 0.525” 37.8pt
15’ 0.525" 37.8 pt.
20’ 0.7” 50.4 pt.
30’ 1.05” 75.6 pt.
50’ 1.75” 126 pt.
100’ 3.5” 252 pt.
500’ 17.5” 1,260 pt.
1,000’ 35” 2,520 pt.


Height of text (in inches) = 0.035 x Distance (in feet)
Point size of text = 72 x Height of text (in inches)

Worth noting here is that, as of Adobe Illustrator CS2, the maximum point size of text is 1,296 pt., which limits you to a sight distance of 514 feet. Here at BIG Images, we've gotten around this by Creating Outlines of the text (cmd-shift-O or ctrl-shift-O for Windows users) and then manually scaling the resulting object. With this solution, make sure you have Rulers turned on (cmd-R or ctrl-R for Windows) and keep an eye on the resulting size in inches.

Consider this as well: your computers default leading (the space between lines of text, rhymes with “heading”) applies mostly to text set on small letter-sized pages. So, when designing for large format, the default leading (120% the point size of the font) doesn’t quite work out. In most cases, you’ll want to decrease it to 110% or even less, but just remember, there's no substitute for actually looking at your piece and adjusting it to what just feels right. If possible, create a mock-up with your own desktop printer on normal letter-sized paper and actually test it out at certain distances. All you really need is a few letters or two lines of text, just enough to check if your typography is legible.

Oh, and don't be afraid to call up your printer and ask them a few questions. They tend to be pretty knowledgeable about this sort of stuff.

Read Ben’s Step 3 to effective large-format graphics: Contrast is your best friend
Read Ben’s Step 1 to effective large-format graphics: Text length

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Ben Lawless is rather wiry. Still, though, with his dashing good looks, you'd definitely be able to see him from at least 1,000 feet away.

Monday, February 12, 2007

The Tiff vs the PDF

In most sectors of the printing industry, Adobe's PDF file format is king. It deserves accolades, because for most applications, a PDF will reproduce art and text amazingly well while delivering a decent print-ready file in a relatively small file size. These features have made PDF a staple of the small format print industry. Although the PDF is great, BIG Images’ preferred file format for large format printing is the Tiff.
Tiff and PDF file formats boxing for supremacy in the Large Format Digital Arena

The benefits of the Tiff file format in the large format print industry are threefold:

  1. Financial Savings
    • Tiff files saved with LZW compression use anywhere from 50% to 99% less disk space than competing file formats
    • The time required to open & save a Tiff is less than that of a PDF or other competing file formats
    • The time & resources needed to transfer the file to BIG Images is reduced
  2. Time Savings
    • Faster processing time for both the customer and BIG Images equates to a faster turn around time
    • Smaller size is faster to open, close, and transfer via FTP or email
    • More predictable results mean fewer errors to chase, resulting in faster production time
  3. Better service and product from BIG Images
    • Elimination of common errors means faster production & fewer pre-press expenses. BIG Images can produce a better, more consistent product, faster.

A summary of BIG Images file format tests:

BIG Images conducted several tests on identical 48" square files at a resolution of 150 ppi, saved in both Tiff and PDF formats. We were looking for differences in file size as well as time our servers spent ripping, or processing, the files.

…The Tiff image saved using LZW compression processed 1255% faster…[and]…used 55% less disk space than a PDF.

The first set of tests consider the best case scenario, a pure white bitmap image, which exhibits the best compression ratios and thus the smallest file sizes. The Tiff with LZW compression uses approximately the same disk space of a PDF compressed with Zip compression. However, the same Tiff ripped 11.8 times faster, saving 20 minutes.

The second set of tests consider the worst case scenario, a bitmap image of pure noise, demonstrating the worst compression ratio and thus the largest file sizes. The Tiff with LZW compression uses 64% less disk space than an uncompressed PDF, which shaved off 141mb from the uncompressed size. The same Tiff uses 45% less disk space than a PDF compressed with Zip compression, equating to 61mb of disk space savings. The Tiff also processes for printing (rips) 12.4 times faster, saving 26 minutes. As the file dimensions became larger the disk space and time savings grow.

WorstCaseFileSize
This graph demonstrates the file size savings of a Tiff image saved using LZW compression in the worst case scenario given a 48”x48” image @ 150dpi. Here the Tiff used up to 274% less disk space than a PDF.


WorstCaseRIPTime
This graph shows the processing time (rip time), in seconds, of images 48”x48” @ 150ppi. The Tiff image saved using LZW compression processed 1255% faster, or 12.55 times faster, than the same file saved as a PDF.

Jon_Beebe_of_BIG_Images_64
Article written by Jon Beebe.

Saturday, February 10, 2007

Sales and Marketing from the Trenches - The Sales Team

There seems to be a litany of sales/sports analogies out there. You know what I mean. They’re the stories of the greatest salesmen in history and how they compare to the Schumachers, Mannings and Woods of the world. So, in the shadows of the latest Super Bowl, I’m going to add one, or a litany + 1, if you will.
The Sales Team helmets
 
Everyone knows that sales is about money, where each sale equals so many dollars. What is professional sports about? If you said winning, well you’re partially right. From my point of view, it’s about the team consistently delivering results sponsors are willing to pay for.
 

The team is everyone needed to deliver results.

So answer me this: Did Peyton Manning win the Super Bowl or did the team? Who is the ‘team’? Does this term only apply to those who grace the field? If you were benched the entire game, are you part of the team? How about the support staff, therapists, masseuse, logistics and administration? Don't they also count as the ‘team’?

The reality of the matter is that the Colts could never have delivered the results without the entire team. The team is comprised of everyone needed to deliver results.

Sales is the same. A sales person might be the one to play on the field, but the entire team delivers results. I hear of many companies who shove their sales people out the door without any support or, even worse, the company doesn't deliver what the sales person sold. Customers are like team sponsors; they want results in one form or another and results is what they pay for.

Last month’s questions were aimed at you. This month let’s focus on the team.
  • Are you a team player?
  • Be honest: is your company really a team? Is everyone committed to the goal of getting results?
  • What can your team do better?
Remember, no one wants to sponsor a losing team. Conversely, when your team consistently delivers great results, people will talk and customers will seek you out. It's the nature of the business.

"A sale is not something you pursue, it’s what happens to you while you are immersed in serving your customer." ~ Source Unknown


kenpettit_64
Written by Ken Pettit.

Friday, February 9, 2007

Solvent Ink vs Aqueous Ink

“Is it solvent?”


As many of our customers are aware, BIG Images produces prints on huge inkjet printers. In fact, the posters, trade show graphics, banners, and other materials offered by Wide format and Large-format printing companies depend on the same Ink Jet technology found in the office.

Illustration of Solvent Vs Aqueous Ink

The Ink Jet printer is a relatively new phenomenon, replacing dot matrix only 15 to 20 years ago [1] (although the first thermal Ink Jet printer was actually invented in 1977). Two varieties of Ink Jet exist: Thermal and Piezoelectric [2], but ultimately, the principle behind the two are the same; a drop of ink is propelled from the ink head and onto the media at precisely the right time to produce a recognizable image at increasingly impressive speeds.

…a solvent printer is unique in that it heats up the media … leaving the ink embedded in the media!
While the mind tries to wrap around the possibility of such perfect timing, let's focus on what is important when purchasing a BIG image. Interestingly, it's not the manner in which the ink happens to arrive on the media, but the particular solution in which the ink is contained. Anyone who's ever tried to combine oil and water knows that the two just don't mix, because water is a polar molecule while oil is non-polar [3]. Aqueous inks are dissolved in water, a polar substance while solvent inks are dissolved in, well, solvent, a non-polar substance [4]. Paper is polar, plastic is non-polar and this is where it becomes important to the consumer.

Trying to apply a polar-based ink to a non-polar surface or vice versa achieves the same unhappy results as mixing oil and water. Aqueous inks absorb well into paper because both are polar. Likewise, solvent inks adhere well to plastic media such as vinyl banners. Aqueous inks produce beautiful results on paper but cannot stick to plastic unless the media is coated. This involves lining the vinyl material with a thin emulsion that will accept the aqueous solution, an expensive procedure which is very much reflected in the price of the rolls — and in the charge to the consumer! These lower-quality banners and vinyls can be recognized by the clay-like feeling of their surfaces. The emulsion is easily scratched, is prone to kinking, and is not overly fond of water, thus, limiting the outdoor life to 6 months.

Solvent printers, however, can print directly to uncoated plastics. Solvent printers are a relatively recent development in ink jet technology and are a much larger investment than their aqueous siblings. It is the solvent inks’ ability to print directly onto banner vinyls and other plastics that makes them so valuable. In fact, a solvent printer is unique in that it heats up the media being printed upon to allow the solvent to actually penetrate the plastic, leaving the ink embedded in the media! This means that solvent-printed vinyl medias are very scratch resistant and can be exposed to water and weather for years without harm.

This is precisely why BIG Images has invested into its solvent printer system for all its outdoor materials.

So, the next time you order a vinyl-based print, be sure to ask “Is it solvent?”

  1. "Inkjet Printer." Wikipedia, The Free Encyclopedia. 18 February 2007 1954 UTC
, accessed 19 February 2007.)
  • Thermal Ink Jets rely on a steam explosion produced by heated elements to propel an ink bubble out of the print head, while the more recently emerged Piezoelectric Ink Jet utilizes a crystal which changes shape in response to electrical excitation forcing a drop to emerge (same source as
  • )
  • Electrons in a covalent bond are shared between two atoms, but if one of the atoms is more electronegative than the other, it has more affinity for the electrons. A polar compound contains atoms that are highly electronegative such as Oxygen and Nitrogen covalently bonded to less electronegative atoms such as Carbon and Hydrogen. Water is the primary example of a polar compound having two Hydrogen atoms covalently bonded to one Oxygen. The electrons spend more time in orbit around the more electronegative atom. (In water, the oxygen atom). As a result of this electron "hogging", the more electronegative atom develops a slight or partial negative charge while a partial positive charge develops around its covalent partner (the Hydrogen atoms in water). This can happen even if the molecule as a whole is neutral. Due to these partial charges, polar compounds are attracted to one another while non-polar compounds which are neutral, are repelled. Non-polar compounds have atoms whose electronegativity is closely matched. Oil is a common example, composed of long chains containing Carbon and Hydrogen. The electrons spend an equal amount time around each atom, thus each atom is neutral as is the entire molecule. These molecules are weakly attracted to one another due to Van der Waals forces and aggregate together due to their repulsion to polar molecules. (Very large molecules such as long Carbon chains with one or two polar groups can also behave as non-polar because of their overall size.) "Chemical Polarity" Wikipedia, The Free Encyclopedia. 14 February 2007 0517 UTC
  • accessed 19 February 2007.
  • 3 Chemists will of course argue that a solvent is any medium in which something else, i.e. the ink, is dissolved. So, technically both the water and the solvent are solvents.
  • Thursday, February 8, 2007

    The easiest way to send files to BIG Images

    BIG Images FTP upload tool logo
    BIG Images is proud to announce the release of its new FTP upload tool. This new tool, located at www.big-images.com/ftp, allows for customers to upload their files right through BIG Images web site. You do not need to own FTP software, you do not even need to understand what FTP is! Just drag your files onto the target area and they are uploaded without any more effort on your part.

    There are a few technological caveats and adendums. Your computer must meet the following requirements to use BIG Images’ web upload tool:
    • Operating System: Mac OS X, Linux, or Windows 95 or newer
    • Software: Java Runtime Environment 1.4
    • Browser:FireFox, Safari, Internet Explorer 7, or comparable browser with JavaScript enabled

    Also, as the FTP tool loads, there is one security precaution and you will be prompted to trust the page or not. You must click trust for BIG Images’ FTP tool to have access to the files on your computer, otherwise it will not be allowed to access the files that you drop onto it.

    Wednesday, February 7, 2007

    Personalized Birthday Banners at Banner Works

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    Create personalized birthday banners online

    BIG Images has been hard at work on Banner Works — its innovative online designer. In particular we have been adding many free templates for birthdays and parties. You will find a plethora of free birthday banner templates to start designing from. Start creating your own customized birthday banner today!

    ClickToBeginButton

    How to make a birthday banner at Banner Works

    You can create a birthday banner using our free birthday banner templates as a starting point. Browse through our banner templates to get ideas. After finding one you like click “Edit” to customize the banner template to your hearts content. When you’re done simply save it for later, or print it with BIG Images. Its that easy to create personalized birthday banners!

    Many of our customers have already created personalized birthday banners in Banner Works. Here are some of their creations:

    Birthday banner designed in BIG Images' Banner-Works

    Birthday banner with cake designed in BIG Images' Banner-Works
    Birthday banner with martini glass designed in BIG Images' Banner-Works

    Create birthday banners for those special birthday years, such as 70th birthday party, turning 40th birthday party, 60th surprise birthday, or 50th birthday celebration. And one of our customer’s favorites: old fart banners.

    Advantages of BIG Images’ Banner Works

    There are many advantages to using BIG Images’ Banner Works. We designed it with the computer novice in mind, so it is easy to use. Your edits are in real-time so you get immediate feedback. You can save your design to continue editing later, and print it when you want. And perhaps the most fun advantage is our fully customizable birthday templates — every aspect can be personalized for your party.

    Banner Works is free to use, so check it out by browsing our birthday banner templates and try creating your own! You don’t even have to sign up to start designing!